If I said to you, “I’ve got an application that I want you to install that is addictive, time consuming, cross-platform accessible, and otherwise as sprawling as kudzu,” would you say yes? No. Of course not. Does this make Twitter the stupidest thing anyone could ever imagine inventing? There are tons of folks who have mixed opinions of Twitter, and how to use it, and why to use it, and what not. We are on Twitter.
To point out interesting things in our space, not just about us.
To share links to neat things in our community.
To promote our employees’ outside-of-work stories.
To talk about non-business, too
To promote a blog post, ask a question or explain what’s coming next.
To ask questions. Twitter is GREAT for getting opinions.
To follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
To tweet about other people’s stuff.
To talk about our stuff, give advice, blog posts, pictures, etc.
To share the human side of our company.
